The conversation about how much social media and book influencers (not the best term, but I need a catch all for all the wonderful book bloggers, bookstagrammers, booktubers, and other people who talk about books) play a role in selling books has circled around again. Oftentimes, publishers discount the ability of the Internet and it's many areas to turn buzz into sales they can see. It's difficult to definitively quantify just how far an influencer's reach goes even when using special codes or affiliate links for tracking purposes. The nature of the way people use the internet to learn about books and buy new items almost negates the power of these tracking tools. I also think that certain kinds of marketing is more important to certain demographics. Since, I occupy a number of spaces in the book world, I thought I'd give my opinion on this issue. But, just so we're clear, the Internet and social media does sell books. It's probably one of the greatest gener
YA book recommendations and reviews, author interviews, and bookish ramblings. Follow on Instagram: @readingwritingandme and Twitter: @readwriteandme. Also subscribe to our email updates by clicking the subscribe button above!